You own it
Your code, your data and your accounts, once paid in full. No per-user fees and no lock-in. Keep us, or take it anywhere.
Services
Custom software, AI agents and websites, built around how your business works.
Everything we build runs on your own accounts. You own the code and the data.
Add up what you're renting
Calculate what you pay today. We'll show what owning would look like.
Your monthly bills
$0 /month
Some tools you'll always keep, like your email (Google or Microsoft), your accounting, your domain and your AI (Claude, ChatGPT). We don't rebuild those, so they're not in your total. We connect to them.
Some tools you'll always keep, like your email (Google or Microsoft), your accounting, your domain and your AI (Claude, ChatGPT). We don't rebuild those, so they're not in your total. We connect to them.
Ways to start
✦ Your match
LaunchA website that brings in business.
A phone-first site, live in about 2 to 3 weeks. The domain, code and site are yours.
See Launch › ✦ Your matchBuildYour own CRM and back office.
Clients, orders and scheduling in one system, built in about 3 to 8 weeks. Yours to keep.
See Build › ✦ Your matchAutomateAI agents that take the busywork.
Follow-ups, routing and syncing that run on their own, in about 1 to 2 weeks.
See Automate › ✦ Your matchRunWe keep it all running.
We watch it, fix what breaks and keep improving it, month to month.
See Run ›Real systems, real screens
Custom systems, apps and websites we've built. Names and numbers are changed for privacy.
Custom systemsMatchmaking platform with AI matchingAI scores every match. Members track matches, verifications and membership.
AppsScience learning appSwipe-to-learn lessons for high school students, with cells that move
WebsitesHoliday lighting companyA Launch site built to bring in estimates
Why teams pick us
Built around how you work
Not a template you bend your business to. We start with how your team works today and build from there.
See it first, then build it together
A free discovery call, a clickable mockup to approve and a fixed quote before any build begins. Then we work through the build with you, shaped to your needs.
AI that does real work
Agents for follow-ups, scheduling and intake, tested on your real workflow and tuned after launch.
FAQ
Questions we get
How much does custom software cost?
Websites start at $2,500. Your own CRM or back office starts at $6,500 for your website plus 5 screens, $9,500 for 10 screens and $14,500 for 20. AI agents and automations start at $1,500. You get a fixed quote after a free 30-minute call, before any work starts.
How long does it take?
Most websites take about 2 to 3 weeks. A custom CRM or back office takes about 3 to 8 weeks, depending on its size. Automations take about 1 to 2 weeks. You click through a mockup before we build anything.
Can a custom system replace software like HubSpot or Salesforce?
Sometimes. Many small teams use a small part of a big CRM, like contacts, a pipeline and follow-ups, and pay for every seat. A custom system can cover that part. If you rely on advanced features, lots of integrations or enterprise security reviews, keeping that software is the better choice, and we will tell you on the first call.
Do we own what you build?
Yes. Everything is built on your own accounts. Once it is paid in full, the code and the data are yours. No per-person fees and no lock-in.
Are there monthly costs after launch?
Hosting, email and any AI usage are billed to your own accounts by those providers. They vary by system, so we estimate them for you before you sign. If you want us to look after it, our Run plan is $200 a month. It is optional.
Can you build for health, payment or other regulated data?
Not today. We don't currently build systems that need HIPAA, PCI or SOC 2 compliance. If you need that, we will tell you on the first call and point you to a better fit.
What is an AI agent?
A helper built for one job, like sorting new inquiries, drafting replies or following up. It works inside the tools you already use, and you decide what it can do on its own and what needs a person to approve first.
Do you only work with Bay Area businesses?
We are based in the San Francisco Bay Area and can meet local teams in person. We also work by video with businesses anywhere in the U.S.
If software almost fits and an agency is too much, that is us.
AI is only as good as the system it runs on. Own yours: your data, your workflows, your code.